Name: HeyGen
Brand: HeyGen
Author: Shawn H.

Reviewed by Shawn H. — Founder, AITrustList

Last verified Aug 5, 2026MethodologyAI tools are ranked by traffic signals, not paid placement.

Pros & cons

Independently written by the AITrustList editorial team.

Pros

Free tier available with limited credits
Supports 175+ languages for video translation
Voice cloning feature for custom avatars
300+ stock avatars in built-in library
Web-based platform, no installation needed

Cons

Free tier videos include HeyGen watermark
Paid plans start at $29/month (annual billing)
Free tier limited to roughly 2 videos/month
Generated avatars can appear synthetic to viewers
Commercial use requires a paid subscription

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HeyGen Pricing

Pricing and commercial details available on the current listing.

Pricing model

Freemium

About HeyGen

What it is, how to use it, and the full listing description.

What is HeyGen?

HeyGen is an AI video generation platform that lets you create videos with realistic avatars and voiceovers from text input.

How to use HeyGen?

To use HeyGen, sign up, choose an avatar and voice, input your script, and generate the video. You can also upload a custom avatar or clone a voice for personalized content.

Core features of HeyGen

AI digital avatars
Voice cloning
Text-to-speech in 40+ languages
Video translation
Over 100 pre-built avatars
Custom avatar creation

Target audience of HeyGen

Content Creators

Use cases of HeyGen

#1Creating marketing and promotional videos
#2Producing training and onboarding content
#3Generating personalized sales outreach videos
#4Translating existing videos into multiple languages

HeyGen is a leading AI video creation platform that allows users to produce studio-quality videos quickly and easily. It offers a variety of AI-powered features including realistic digital avatars, voice cloning, text-to-speech, and video translation. Users can choose from over 100 avatars or create custom ones, select from 300+ voices across 40+ languages, and generate videos by simply providing text or a script. HeyGen is used for marketing, sales, training, and internal communications, enabling businesses to scale their video production without the need for cameras, actors, or studios.

HeyGen Website Traffic Analysis

Traffic and engagement metrics for app.heygen.com.

Visit Over Time

HeyGen traffic grew by 33.6% over the last 12 months, reaching 7.5M monthly visits. It is currently tracked in the Image to video category on AITrustList.

Monthly Visits7.5M

Avg. Visit Duration08:32

Page per Visit8.83

Bounce Rate33.87%

Sep 2025 - Aug 2026 All Traffic

Geography

Top 5 Regions

📍United States

20.14%

📍India

8.63%

📍Brazil

8.37%

📍Italy

3.40%

📍Mexico

3.22%

Sep 2025 - Aug 2026 Desktop Only

Traffic Sources

Direct

60.21%

Referrals

16.46%

Organic Search

7.46%

Paid Search

4.84%

Organic Social

3.94%

GenAI

3.08%

Display Ads

2.46%

Mail

1.38%

Paid Social

0.17%

Affiliate

0.01%

Sep 2025 - Aug 2026 Worldwide Desktop Only

AI Referral Traffic

ChatGPT

84.1%

Claude

14.8%

Grok

0.9%

Sep 2025 - Aug 2026 AI Engine Share Trends

Top Keywords

Keyword	Traffic	Cost Per Click
heygen	1.7M	$ 0.63
heygen ai	79.9K	$ 0.39
hygen	59.7K	$ 1.90
hey gen	99.6K	$ 0.65
hailuo ai	302.8K	$ 0.26

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HeyGen