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Reviewed by Shawn H. — Founder, AITrustList

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OpenAI

Frontier AI research powering ChatGPT, Codex, and APIs

Multimodal LLMAI AgentsWritingResearchAcademic researchContact for Pricing
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OpenAI is an AI research and deployment company behind ChatGPT, Codex, and an API platform for developers, businesses, and teams.

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Pros & cons

Independently written by the AITrustList editorial team.

Pros

  • Free ChatGPT tier includes GPT-4o mini access
  • ChatGPT Plus costs $20/mo for GPT-4o
  • GPT-4o accepts text, image, and audio inputs
  • API platform offers Python and Node.js SDKs
  • Mobile apps available on iOS and Android

Cons

  • Enterprise pricing not publicly disclosed
  • GPT-4o API costs $2.50 per 1M input tokens
  • Plus tier capped at 80 GPT-4o messages per 3hr
  • Chat history used for model training by default
  • API rate limits vary and throttle on bursts
OpenAI Overview

What is OpenAI?

OpenAI is an AI research and deployment company building foundation models and products including ChatGPT, Codex, and the OpenAI API platform.

How to use OpenAI?

Visit chatgpt.com to chat with the assistant, sign in to platform.openai.com to use the APIs and Codex coding agent, or request access to ChatGPT Business, Enterprise, or Education plans for team use.

Core features of OpenAI

  • Frontier foundation models such as the GPT-5.6 family
  • ChatGPT assistant with text, voice, and image understanding
  • Codex AI coding agent for software engineering workflows
  • OpenAI API platform with Apps SDK for building agentic apps
  • ChatGPT Business, Enterprise, and Education plans with admin controls
  • Open Models release program and developer documentation

Target audience of OpenAI

AI DevelopersContent CreatorsEnterprisesStudentsSocial Media Managers

Use cases of OpenAI

  • #1Conversational assistance, drafting, and brainstorming with ChatGPT
  • #2Generating and debugging code with the Codex coding agent
  • #3Building AI-powered products on the OpenAI API platform
  • #4Automating business workflows with enterprise AI agents
  • #5Supporting research in mathematics, life sciences, and physics

OpenAI Details

OpenAI is an artificial intelligence research and deployment company working to build safe and beneficial AI systems. Its public products include ChatGPT for everyday conversational assistance, Codex as an AI coding agent for software engineering, and the OpenAI API platform that lets developers integrate foundation models into their own applications. The company also offers ChatGPT Business, ChatGPT Enterprise, and ChatGPT for Education for team and organizational use, alongside enterprise-grade offerings like OpenAI Presence and Daybreak security tooling. OpenAI publishes frontier research in mathematics, theoretical computer science, and life sciences, and ships models such as the GPT-5.6 family. Developers can build agentic applications with the Apps SDK and Open Models, and access documentation, forums, and resources through the OpenAI developer portal. The site also highlights customer stories, academy learning resources, and a podcast for those adopting AI in production.

OpenAI Pricing

Pricing model
Contact for Pricing

OpenAI Website Traffic Analysis

Visit Over Time

Monthly Visits190.4M
Avg. Visit Duration02:30
Page per Visit3.14
Bounce Rate57.78%
Jul 2025 - Jun 2026 All Traffic

Geography

Top 5 Regions

📍United States
22.92%
📍India
7.09%
📍Japan
5.60%
📍Brazil
4.54%
📍Korea, Republic of
4.00%
Jul 2025 - Jun 2026 Desktop Only

Traffic Sources

Direct
45.73%
GenAI
21.96%
Organic Search
17.61%
Referrals
9.73%
Organic Social
3.01%
Mail
1.35%
Paid Search
0.39%
Display Ads
0.16%
Paid Social
0.06%
Affiliate
0.00%
Jul 2025 - Jun 2026 Worldwide Desktop Only

AI Referral Traffic

ChatGPT
85.9%
Google Gemini
1.0%
Perplexity AI
0.2%
Jul 2025 - Jun 2026 AI Engine Share Trends

Top Keywords

KeywordTrafficCost Per Click
chatgpt164.0M$ 0.14
chat gpt89.3M$ 0.14
codex5.9M$ 8.35
openai2.5M$ 0.28
gpt25.2M$ 0.13

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