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Reviewed by Shawn H. — Founder, AITrustList

Last verified MethodologyAI tools are ranked by traffic signals, not paid placement.

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Shutterstock

Royalty-free stock photos, videos, music, and AI imagery

Abstract artImage GenerationShort videosPaid
Instagram
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Browse, license, and generate royalty-free stock photos, vectors, illustrations, and videos for creative and commercial projects.

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Shutterstock alternatives
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Pros & cons

Independently written by the AITrustList editorial team.

Pros

  • Large library of royalty-free stock media
  • Built-in AI image generator available
  • Royalty-free licensing for commercial use
  • Adobe Creative Cloud plugin integration
  • Mobile apps available for iOS and Android

Cons

  • Plans start at $29/month with download limits
  • No free tier for media downloads
  • Sued over use of training data
  • AI-generated images subject to extra licensing terms
  • Limited fine-tuning of AI image outputs
Shutterstock Overview

What is Shutterstock?

A stock content marketplace offering royalty-free images, video, audio, and AI image generation for creative and commercial work.

How to use Shutterstock?

Search the catalog by keyword or browse curated collections, preview assets, select a license or subscription, and download. Use the AI image generator to create custom visuals from text prompts.

Core features of Shutterstock

  • Royalty-free stock photo library
  • HD and 4K video footage
  • Music and sound effects tracks
  • Vector illustrations and graphics
  • AI image generation from text prompts
  • Editorial and news photography

Target audience of Shutterstock

DesignersContent CreatorsPhotographers

Use cases of Shutterstock

  • #1Marketing and advertising campaigns
  • #2Website, app, and product design
  • #3Social media content creation
  • #4Video and film production
  • #5Publishing and editorial projects

Shutterstock Details

Shutterstock is a global creative marketplace that licenses royalty-free stock photography, illustrations, vectors, video footage, music, and sound effects for personal and commercial use. The platform serves designers, marketers, and content teams who need high-quality visuals at scale, with options for on-demand downloads or subscription plans. In addition to its contributor library, Shutterstock offers AI-powered image generation that turns text prompts into ready-to-license visuals, as well as editorial and 3D content for news, publishing, and immersive projects.

Shutterstock Pricing

Pricing model
Paid
Pricing URL
https://www.shutterstock.com/pricing

FAQ from Shutterstock

What is Shutterstock?

A global marketplace for licensing royalty-free stock photos, video footage, music, and related creative assets.

Can licensed content be used commercially?

Yes, standard and enhanced licenses are available for personal, commercial, and editorial use cases.

Does Shutterstock offer AI image generation?

Yes, users can generate custom images from text prompts directly on the platform.

Shutterstock Website Traffic Analysis

Visit Over Time

Monthly Visits53.4M
Avg. Visit Duration02:40
Page per Visit3.77
Bounce Rate45.19%
Aug 2025 - Jul 2026 All Traffic

Geography

Top 5 Regions

📍United States
15.99%
📍India
7.27%
📍Indonesia
6.16%
📍United Kingdom
3.91%
📍Brazil
3.59%
Aug 2025 - Jul 2026 Desktop Only

Traffic Sources

Organic Search
54.81%
Direct
26.51%
Affiliate
5.84%
Referrals
4.33%
Organic Social
3.47%
Paid Search
2.30%
GenAI
1.01%
Mail
0.85%
Display Ads
0.77%
Paid Social
0.11%
Aug 2025 - Jul 2026 Worldwide Desktop Only

AI Referral Traffic

ChatGPT
39.3%
Google Gemini
34.4%
Perplexity AI
12.7%
Aug 2025 - Jul 2026 AI Engine Share Trends

Top Keywords

KeywordTrafficCost Per Click
shutterstock675.5K$ 1.42
shutterstock contributor144.7K$ 0.54
pinterest61.2M$ 0.59
isabel haugseng johansen1.5M$ 0.09
sex541.8K$ 0.66

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