Name: Prolific
Brand: Prolific
Author: Shawn H.

Reviewed by Shawn H. — Founder, AITrustList

Last verified Aug 5, 2026MethodologyAI tools are ranked by traffic signals, not paid placement.

Pros & cons

Independently written by the AITrustList editorial team.

Pros

Vetted participant pool for academic and market research
Built-in attention and comprehension checks
Supports long-form and survey-style studies
ISO 27001 and GDPR compliant

Cons

Cost per participant higher than generic panels
Pool skews toward Western, English-speaking users
Complex pricing for high-volume studies

Prolific Overview

What is Prolific?

Prolific is a platform for collecting human data from verified participants, used for AI training, research, and evaluations.

How to use Prolific?

Researchers and AI developers can create studies on the Prolific platform, specify participant criteria, and collect responses quickly. Participants sign up and complete tasks for payment.

Core features of Prolific

Access to verified, representative participant pools
Fast data collection and turnaround times
Human feedback for AI preference tuning and safety evals
Participant screening and demographic targeting
API for programmatic study management

Target audience of Prolific

AI DevelopersData ScientistsResearchers

Use cases of Prolific

#1AI model evaluation and benchmarking
#2Academic research studies and surveys
#3Market research and consumer insights
#4Human-in-the-loop training data generation

Prolific Details

Prolific is a platform that connects researchers and AI developers with a diverse pool of verified participants to collect high-quality human data. It enables rapid data collection for AI training, preference tuning, safety evaluations, and academic research. Participants get paid for taking part in studies. Trusted by organizations like Google, Stanford, and Hugging Face.

Prolific Pricing

Pricing model

Contact for Pricing

Pricing URL

https://www.prolific.com/pricing

Prolific Company and Links

About

https://www.prolific.com/about

Contact page

https://www.prolific.com/contact

Prolific Website Traffic Analysis

Visit Over Time

Prolific traffic grew by 35.5% over the last 12 months, reaching 18.7M monthly visits. It is currently tracked in the Data Extraction category on AITrustList.

Monthly Visits18.7M

Avg. Visit Duration15:39

Page per Visit8.68

Bounce Rate15.68%

Sep 2025 - Aug 2026 All Traffic

Geography

Top 5 Regions

📍United States

49.46%

📍United Kingdom

16.54%

📍Canada

5.54%

📍Italy

3.18%

📍Germany

3.09%

Sep 2025 - Aug 2026 Desktop Only

Traffic Sources

Direct

70.45%

Organic Social

9.80%

Organic Search

8.70%

Referrals

4.80%

Mail

4.69%

GenAI

1.35%

Display Ads

0.16%

Affiliate

0.02%

Paid Search

0.02%

Paid Social

0.01%

Sep 2025 - Aug 2026 Worldwide Desktop Only

AI Referral Traffic

ChatGPT

89.6%

Google Gemini

9.0%

Perplexity AI

1.4%

Sep 2025 - Aug 2026 AI Engine Share Trends

Top Keywords

Keyword	Traffic	Cost Per Click
prolific	383.6K	$ 1.52
prolific login	10.6K	$ 1.49
profilic	9.1K	$ 1.87
prolific surveys	10.7K	$ 1.96
pro lific	10.3K	$ 1.13

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Prolific