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Reviewed by Shawn H. — Founder, AITrustList

Last verified MethodologyAI tools are ranked by traffic signals, not paid placement.

MailerLite logo

MailerLite

Email marketing tools to grow your audience and revenue

Email Marketing
FreemiumVerified Aug 16, 2026

MailerLite is an email marketing platform for creating campaigns, newsletters, landing pages, signup forms, and automation to grow audiences.

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MailerLite alternatives
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Pros & cons

Independently written by the AITrustList editorial team.

Pros

  • Drag-and-drop email campaign editor for newsletters and promotions
  • Includes landing pages and signup forms to grow subscriber lists
  • Marketing automation workflows available on the platform
  • Built-in analytics to track campaign performance
  • Audience segmentation and subscriber management tools
  • Integrations with apps like Stripe, Zapier, and Thinkific

+2 more pros not shown

Cons

  • Free tier subscriber and send limits restrict growing accounts
  • Advanced automation features are gated to higher paid tiers
  • Primarily focused on email, limited built-in multi-channel marketing
  • Deliverability and advanced reporting features require paid plans
  • No native CRM; relies on integrations for advanced lead management
  • Custom HTML and template flexibility reduced compared to developer-focused tools

+1 more con not shown

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MailerLite Pricing

Pricing and commercial details available on the current listing.

Pricing model
Freemium
Pricing URLmailerlite.com

About MailerLite

What it is, how to use it, and the full listing description.

What is MailerLite?

MailerLite is an email marketing and audience-growth platform for creating campaigns, newsletters, landing pages, signup forms, and automation workflows.

How to use MailerLite?

Sign up for an account, import or grow your subscriber list via signup forms and landing pages, design email campaigns using the drag-and-drop editor, set up automation workflows, and send newsletters to your audience while tracking performance in the dashboard.

Core features of MailerLite

  • Email campaign and newsletter builder
  • Landing page and signup form creation
  • Marketing automation workflows
  • Subscriber segmentation and audience management
  • Built-in analytics and reporting
  • Integrations with third-party tools and apps

Target audience of MailerLite

MarketersSmall BusinessesContent CreatorsSolopreneursEntrepreneurs

Use cases of MailerLite

  • #1Sending email newsletters to a subscriber list
  • #2Building landing pages and signup forms to grow an audience
  • #3Automating welcome, nurture, and re-engagement email sequences
  • #4Segmenting subscribers for targeted email campaigns
  • #5Tracking email campaign performance with built-in analytics

MailerLite is a digital marketing platform focused on email marketing, audience growth, and revenue generation. The product helps users design and send email campaigns and newsletters, build landing pages and signup forms, segment subscribers, set up marketing automation, and track performance with built-in analytics. It is positioned as a simple, affordable solution for creators, small businesses, and growing teams that need professional email marketing without enterprise complexity. MailerLite also offers signup forms, pop-ups, and integrations to help capture and nurture leads. The platform is backed by 24/7 customer support and includes tools aimed at growing audiences faster and converting them more effectively.

MailerLite Website Traffic Analysis

Traffic and engagement metrics for mailerlite.com.

Visit Over Time

MailerLite had 4.9M monthly visits in the latest recorded month. It is currently tracked in the Email Marketing category on AITrustList.

Monthly Visits4.9M
Avg. Visit Duration05:59
Page per Visit5.85
Bounce Rate35.79%
Sep 2025 - Aug 2026 All Traffic

Geography

Top 5 Regions

📍United States
30.84%
📍United Kingdom
9.35%
📍Poland
6.74%
📍Spain
6.66%
📍Canada
3.38%
Sep 2025 - Aug 2026 Desktop Only

Traffic Sources

Direct
62.53%
Organic Search
9.86%
Referrals
7.82%
Mail
5.64%
Paid Search
5.62%
Organic Social
4.23%
Display Ads
2.54%
GenAI
1.17%
Paid Social
0.52%
Affiliate
0.07%
Sep 2025 - Aug 2026 Worldwide Desktop Only

AI Referral Traffic

ChatGPT
45.1%
Claude
22.7%
Google Gemini
2.8%
Sep 2025 - Aug 2026 AI Engine Share Trends

Top Keywords

KeywordTrafficCost Per Click
mailerlite252.8K$ 1.89
brevo848.3K$ 3.81
mailer lite19.5K$ 2.60
mailchimp865.5K$ 4.74
mailerlite login7.5K$ 0.81

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FAQ from MailerLite

Questions and answers included with this listing.

What is MailerLite used for?

MailerLite is used for email marketing, including creating and sending newsletters, building landing pages and signup forms, automating campaigns, and managing subscribers.

Does MailerLite include landing pages and signup forms?

Yes, MailerLite provides landing page builders and signup forms to help capture leads and grow email subscriber lists.

Can I automate emails with MailerLite?

Yes, MailerLite offers marketing automation workflows to send sequences based on subscriber behavior and triggers.

Does MailerLite offer customer support?

MailerLite advertises 24/7 award-winning customer support for its users.

Does MailerLite integrate with other tools?

Yes, MailerLite integrates with third-party services such as Stripe, Zapier, Thinkific, and other platforms to extend its functionality.