Luma

Reviewed by Shawn H. — Founder, AITrustList

Last verified Aug 5, 2026MethodologyAI tools are ranked by traffic signals, not paid placement.

Pros & cons

Independently written by the AITrustList editorial team.

Pros

Free tier available with daily credits
Ray2 video generation model included
Supports image, video, audio, and text
Web-based platform, no installation required
Multiple paid tiers for higher usage

Cons

Free tier outputs include watermarks
Video generations limited per day on free
Starting paid price not publicly listed
Video rendering can be slow during peak times
Limited fine-grained control over video outputs

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Luma Pricing

Pricing and commercial details available on the current listing.

Pricing model

Paid

Pricing URLlumalabs.ai

About Luma

What it is, how to use it, and the full listing description.

What is Luma?

Luma is a creative AI platform that lets individuals and teams direct agents to generate, transform, and coordinate media across image, video, audio, and text.

How to use Luma?

Sign in at app.lumalabs.ai, type a prompt describing your creative task (e.g., 'Storyboard a 30-second brand anthem spot'), and the agent will generate the content. Use the API for production integration.

Core features of Luma

AI agents for image, video, audio, and text generation
Uni-1.1 API for production-scale creative workflows
Storyboarding and pitch deck creation from prompts
Cinematic style transfer and product hero shot generation
Advanced video models (Ray3.14, Ray3) with coherent motion

Target audience of Luma

Content CreatorsDesignersArtist

Use cases of Luma

#1Storyboarding a brand commercial
#2Creating pitch decks from product descriptions
#3Generating product hero shots for marketing
#4Applying cinematic visual styles to existing media

Luma provides a suite of AI-powered agents designed to accelerate creative work. Users can prompt the agents to storyboard a brand anthem, create a pitch deck, turn products into hero shots, apply cinematic styles, and more. The platform includes the Uni-1.1 API for builders shipping in production. Luma's research team has developed advanced video generation models including Ray3 and Ray3.14, which produce fast coherent motion, ultra-realistic details, and logical event sequences. The company's mission is to build unified general intelligence that can generate, understand, and operate in the physical world. Luma is used by enterprise teams at Publicis Groupe, Serviceplan, Mazda, Dentsu, and Humain.

Luma Website Traffic Analysis

Traffic and engagement metrics for lumalabs.ai.

Visit Over Time

Luma traffic grew by 31.9% over the last 12 months, reaching 2.5M monthly visits. It is currently tracked in the Graphic design category on AITrustList.

Monthly Visits2.5M

Avg. Visit Duration06:01

Page per Visit8.89

Bounce Rate37.92%

Sep 2025 - Aug 2026 All Traffic

Geography

Top 5 Regions

📍United States

16.47%

📍India

9.61%

📍United Kingdom

4.43%

📍Germany

3.68%

📍Russia

3.50%

Sep 2025 - Aug 2026 Desktop Only

Traffic Sources

Organic Search

41.53%

Direct

33.07%

GenAI

6.66%

Paid Search

5.89%

Organic Social

4.44%

Referrals

4.20%

Paid Social

2.04%

Display Ads

1.25%

Mail

0.90%

Affiliate

0.04%

Sep 2025 - Aug 2026 Worldwide Desktop Only

AI Referral Traffic

ChatGPT

50.8%

Google Gemini

6.1%

Claude

0.1%

Sep 2025 - Aug 2026 AI Engine Share Trends

Top Keywords

Keyword	Traffic	Cost Per Click
luma dream machine	223.8K	$ 0.64
luma ai	129.1K	$ 0.49
luma	291.9K	$ 1.07
lumalabs ai	8.2K	$ 0.41
lumalabs	11.4K	$ 0.80

Customer Reviews

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FAQ from Luma

Questions and answers included with this listing.

What can Luma agents create?

Luma agents can generate and coordinate image, video, audio, and text content based on a prompt.

How can I access the API?

You can get an API key at platform.lumalabs.ai and learn more at the API page.

Luma Company and Links

Official and listing-specific external resources.

Aboutlumalabs.ai Contact pagelumalabs.ai